Message from CEO & Founder

Marhaba, and welcome to Shurfah!

Today, and as the result of over twenty-five years of firsthand experience in the field of language and education, we bring you a simple, easy and fun learning method that will improve your Arabic conversational skills and abilities. This method is based on learning and practicing a simple, yet effective central Arabic dialect, all from the comfort of your own home or office. You may be curious as to why we teach the Jordanian dialect, and that's actually a good question! The answer lies in the fact that this dialect is closest to the formal Modern Standard Arabic (MSA); this means that once you have mastered it, you will be able to communicate easily with other Arabic speakers across the world.

We all have different reasons for wanting to learn new skills; perhaps you are looking to improve your Arabic conversational skills for business purposes; let's say you travel frequently to the Arab region for work and you meet and deal with suppliers and clients from Arab companies. On the other hand, you may just be someone who has learned, or is still learning formal Arabic and you are passionate about the Arab world and its language, food, customs and culture. You might also be a concerned parent living abroad with your family and you would like to see your children enhance their Arabic conversational skills. Whatever your reason for wanting to learn conversational Arabic, you have come to the right place. Our lessons have been formulated by a team of dedicated professionals, and are custom- tailored to suit your specific learning goals and objectives. Make your time more productive and fun with us! As we Jordanians say: Yalla! Hit the start button and begin your Shurfah adventure!



Saniya Al Labadi, CEO & Founder. Shurfah